For Founders, Comms Leaders & Corporate Ventures
We build compelling, story-worthy brand experiences that tell unique, meaningful stories, and drive growth.
We partner with startups, corporate venture groups, venture capital firms, and tech companies to build the brand and marketing engines that move the work forward — building momentum and delivering meaningful growth.
Recent engagements — chosen because the result was specific, the partnership was deep, and the work outlived the deliverable.
Brand strategy, website refresh, and a podcast collaboration with Google. We built the protocol that decides what gets said, when, and by whom — and shipped the editorial work that proved it.
Brand extension, website launch, social strategy, and government signage. We worked alongside MLCV's leadership for two years, embedded in the work — not handing off decks from across the country.
A brand refresh, new website, messaging architecture, thought leadership content, customer education content and multi-channel strategy. The team had the products, the services and the expertise — what they needed was a story that traveled beyond their existing reach.
In partnership with Revenue Pulse, our team collaborated with Epic Games to support global product marketing for the tools powering the metaverse — from lifecycle email campaigns and in-product messaging to product launches, regional events, and community-specific content.
Positioning, visual identity, brand and founder storytelling, and a growth marketing engine to support Forte's launch, and their initial real estate portfolio investment opportunities, while ensuring all marketing remains compliant under SEC guidelines.
A Note on How We Work
“Most agencies will write you a brand story. The work that earns trust is built differently — embedded with the team, tested against real audiences, and accountable to the same metrics you are.”
Sarah Aylward · Founder & Chief Strategist
Long-form pieces, internal frameworks we've released, and the occasional opinion. Built for practitioners — short on adjectives, generous on examples.
The framework we use with founder-CEOs in their first 90 days post-Series A. Most of what's on your plate isn't there because it has to be — it's there because handing it over felt risky six months ago and never got revisited.
View the FrameworkPersonas describe people. Experiences change behavior. The bridge between them is the part most brand work skips — and the part that determines whether the strategy survives the first quarter post-launch.
Read Our InsightsVoice is who you are. Tone is the room you're in. Most brand documents collapse them into one section, then can't explain why the email and the LinkedIn post sound like two different companies.
View the FrameworkFull-time roles held by our founder before Storyworthy — included for context, not as client work.
Led content strategy, content operations and three content teams — Tech News, Research & Reports and Brand Studio — producing tech news and employer-branded content for eight U.S. tech communities. Content product revenue tripled in year one, helping secure the Series B, and grew again into a $22 million Series C.
Program marketing for the entrepreneurship, innovation and emerging-technology MBA portfolio, then brand communications for the school — a new brand story, six websites consolidated into one, faculty video and alumni podcast series, and the Global Hub launch across owned and earned media.
Start a Conversation
We work with a small number of partners each year. Write us about the engagement you have in mind, the question you're stuck on, or the deck you're not sure is ready. We read everything we receive.
