INSIGHTS FROM OUR STORYTELLERS

Unlocking Growth: Why Founders Need to Delegate More, Starting with Marketing

The challenge most entrepreneurs face when they start to get traction is to hire the right experts, and let them take the helm, so that they can focus on drawing the map, and navigating the ship. But delegation is critical to support growth for a startup, because it allows the founder or founding team to continue to focus on the big picture — to envision a bold future, and create the map to get there.
START DELEGATING
One red paper airplane accelerating far beyond four white paper airplanes.

Launching a Brand or Product? Here's an Exercise to Build Your Brand Story

Creating a brand or product story that resonates with your target customers can make all the difference in outpacing your competitors. Here's a list of questions our team developed to help you get started.
EXPLORE MORE

How to Develop Customer Personas That Drive Growth & Retention

Taking the time to develop validated customer personas that inform your strategy ensures that anyone representing your company will deliver the right message to your target customers.
START DEVELOPING
Illustration of various customers interacting with your brand
Conversation bubbles pattern

Brand Voice vs. Brand Tone — 
What's the Difference?

We get it, understanding the difference between brand voice vs. brand tone can be confusing. But taking the time to design both contributes to your brand growth. Explore the difference to shape your brand strategy.
DIVE IN
MORE FROM OUR PORTFOLIO

Check out more of our work, created in collaboration with tech startups, growth-stage companies, incubators, and more.

Delivering incubation communications to launch new shopper experiences
Image of the Kellogg School of Management's design wing.
Leading tech news and employer brand content strategy
Cover page from Braintrust research paper.
EXPLORE OUR SERVICES
Ready to take your content & brand experiences to the next level?
LET'S TALK