Built In, a tech news, recruitment & employer branding platform
the OPPORTUNITY
Leading content strategy for Built In's eight distinct city sites during a period of rapid growth.
THE SCOPE
Leading the tech news and brand studio content strategy for hundreds of tech companies across all of Built In's sites.
THE DELIVERABLES
A member of our team previously led Built In's content teams, including 20-plus full-time and freelance editors, strategists and writers. Deliverables included redesigning content product offerings, creating custom content strategies to match customer needs, standing up new content operations, supporting onboarding of enterprise clients, and more.
Prior to launching Storyworthy Studios, Sarah Aylward worked at Built In as the Content Director during a period of rapid growth, including Series A and Series B rounds of funding.
In her role as the Content Director, Sarah led a team of ~20 full-time and freelance editors, writers and strategists producing tech news and employer branded content for Built In's eight city sites, including New York, Boston, Chicago, Denver/Boulder, Austin, LA, San Francisco and Seattle.
With the collaboration of her team, Sarah worked with the sales team to develop custom content strategies for enterprise and corporate clients, designed new content processes with the operations team, and partnered with the finance team to devise a strategy to triple content product revenue.
As a result of company-wide collaborations, and the incredible Built In creative and content teams, the company successfully increased content product revenue, which contributed in part to a successful Series B round of funding.
Built In is a tech news, recruitment and employer branding platform. Created to support recruitment for Built In's client Bounteous, this spotlight article provides an in-depth look into what it's like to work as part of the Bounteous business development and client services teams.
Built In's client Justworks was on a mission to build a more diverse, more inclusive team, including increasing women in their workforce. This spotlight article was produced in partnership with their team to share an insider's perspective into how Justworks welcomes women and underrepresented individuals onto their team.
