Northwestern University's Kellogg School of Management — a school designed for innovators
the OPPORTUNITY
Driving the school's reputation for entrepreneurship, innovation, business growth and technology.
THE SCOPE
Developing a new brand story to match the innovations made possible from a five-year strategic plan, program development, and corporate partnerships.
The DELIVERABLES
Developing a new brand story, website, content and digital strategy, plus producing a program video to successfully communicate impact.
Our team previously worked directly for Northwestern University's Kellogg School of Management in management roles leading marketing and communications to drive brand reputation for entrepreneurship, innovation, technology, growth, and more.
Designing an integrated marketing and communications plan included consolidating six existing and disparate websites into one cohesive website presence for innovative new programming, driving brand communications to launch the new Global Hub facility, producing video and podcast series, developing content strategy for owned and earned media, and supporting event and program marketing.
Launching a new, cohesive website, to capture cutting-edge new program offerings with innovative faculty and courses.
Leading brand communications to launch a new 415,000-square-foot global hub for Northwestern University's Kellogg School of management, including a new website, earned and owned media strategy.
This brand video was created to capture the innovative new curriculum, programming and corporate partnerships in innovation and entrepreneurship developed at Northwestern University's Kellogg School of Management.
While working for Northwestern University's Kellogg School of Management, we collaborated with alum Scott Mandell, founder of Enjoy Life Foods, to capture his entrepreneurial journey — from identifying an opportunity, to creating a new market, to using his enthusiastic customers as brand ambassadors to sell into Whole Foods.
